Importance of Relationships in SEO

When it comes to the online media, one often wonders to how customer relations are formed. Can an email be enough to establish this relation? The answer can be a yes or a no; but one of the most important elements when it comes to relationship building in SEO is link building. Link building is referred to the process of getting external pages to link pages/content on your websites. When an external page puts a link on your website, there is an instant relationship that emerges. This relationship may be with a blogger, a business owner or a third party wanting to promote their products on all websites. These people are associated with your websites as digital partners.

One thing to keep in mind is to never go and ask for a link. That just puts a question mark on your website or on what you do online. You can say that this is frowned upon on in the online world. You need to establish a reputation first. Use your SEO skills to put your website in the top ranking. Then use online media to promote it. Once this is complete use your creativity and marketing skills to advertise for an online medium. Or maybe ask a blogger to promote what you do. Links will flow in.

Link building is a technical process and building a quality relationship for link building is even more crucial and not at all simple. Let’s take it step by step in how you can develop a healthy online relationship in link building. When you are initiating the process of link building, ask yourself the following questions; where do I start from? how do I reach to them? who do I reach out to? how to I set myself apart from my competition? how do I get in touch with bloggers or business owners? how many links can I handle?

The answer is to start from the very bottom of the pyramid. Get your priorities organized. Make a list of the people and sites that you would want to connect with. Many online tools can help you get lists of particular businesses or bloggers. For instance, Follower wonk allows you to search for bios of twitter users. Ethical or not, you can find your desired audience. In the online world, almost nothing is impossible to find. Once you have your desired list of contacts, you can expand your search by looking for more dynamic options. You can use specific target words to find an exact audience. By doing this your search becomes more relevant and you can find people that can relate to what you’re talking about. Your options to getting more website traffic and sales by doing this are more probable.

Link building with your existing clients is like a bonus you get. When you have your business in the online world, it is foolish not to utilize your existing clientele to establish a link building relationship. Skim out your clients and find businesses relevant to your offerings or links. Sell them the idea of strengthened relations via link building techniques. You can also use clients that you have worked on a partnership basis. Use this co-host element to boost your links. You can also ask your clients to promote your links no their websites. Yes, it is a two way road. This way you get more traffic on your website.

Some points to remember is that you should always categorize options to where you want the link to be placed. The link should be on a website page that you’re proud of. It should be an updated page with updated and relevant information. Make sure that the page is error free and does not lead to a “404” error. Strategics your steps to a successful link building process. Only then can you establish strong and ever-lasting online relationships.

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